Psychology dating websites
The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.A recent case study showed that adjusting color, among other elements, can increase conversion by as much as 24%.Thus, there’s not a shred of orange, gray, or brown on the homepage: Woman’s Day uses all three of the favorite colors of women (blue, purple, and green) on their homepage, thus inviting in their target audience: Most people think that the universally-loved female color is pink. Just a small percentage of women choose pink as their favorite color.Thus, while pink may suggest femininity in color psychology, this doesn’t mean that pink is appealing to all women, or even most women.For example, if you are selling bouncy jump houses — those things that kids play in — you don’t want to use a black website. For the jump house site, you want lots of bright and vibrant colors, probably some reds, greens, and maybe a splash of yellow for good measure.If, on the other hand, you’re selling a product to women, you don’t want to use brown or orange.
Its subtle message of trustworthiness and serenity is true.
You can use this to your advantage on your website and landing pages. For a company whose core values are transparency and trust, this probably is not an accident.
A company that serves as a conduit for billions of dollars, Pay Pal, also prefers the color blue.
Other studies have corroborated these findings, revealing a female aversion to earthy tones, and a preference for primary colors with tints. Visit nearly any e-commerce site whose target audience is female, and you’ll find these female color preferences affirmed.
Milani Cosmetics has a primarily female customer base.